The Protocol School Of Washington International Corporate Etiquette Training
A Six-day Interactive Course Step-by-step guidelines to present seminars and briefings include: Outclass the Competition
Business Entertaining • Invitations •
Receiving Lines • Host Duties • Guest Duties • Seating Guidelines •
Napkin Placement • Toasting • Silverware Savvy • Dining Dos and Don’ts
• Eye Contact • How to Make an Entrance • The Ultimate Greeting •
Introductions • Handshaking • Remembering Names • Conversation Skills •
Business Card Protocol • Electronic Communications
Dine Like a Diplomat
Host and Guest Duties • American and
Continental Styles of Eating • Asian Style of Eating • Forms of Service
• Taking Your Seat and Napkins • Toasting • World-Class Dos and Don’ts
• Eating Various Foods • Tipping • Seating Guidelines • Place Setting
Maps
How to Succeed in the International Arena
Global Awareness Profile • Appropriate
Business Attire • Importance of Rank and Status • Business Customs and
Terminology • Interaction Intelligence • World-Class Handshakes •
Global Communication Styles and Conversation Skills • Remembering Names
• Gift Giving • Monochronic and Polychronic Time • High- and
Low-Context Cultures • Strategic Dos and Don’ts Speakers Training Camp
• Preparation Techniques • Mind Mapping •
Formatting Informative Presentations • Attention Getters • Persuasive
Presentations • Speaking to Large Audiences • Coaching Skills • Tips
for Audio/Visuals • Sensitivity Coaching • Building Trust with
Clientele •
Additional training presented during the five days include: Marketing
Stationery • Evaluation of your materials
• Structuring and Customizing a Workbook • Flyers • Confidential Client
Needs Assessment • Sample Proposal • Memorandum of Agreement • Mini
Working Business Plan
Public Relations
P.R. Primer • What is Newsworthy • Be an
Expert Source • What is Your Hook • Who is Your Target Audience • Ways
to Increase Your Visibility • Media Database • Identifying the Right
Media Outlet • Packaging Your Story • Be Ready When the Press Calls •
Generating Publicity • Recycling Publicity • End-of-year Checklist
Protocol Officer Duties
Modern Protocol • Characteristics of a
Protocol Officer • Understanding Precedence and Seating • Table Seating
• History of Flag Etiquette • Managing VIP Visits • Representing the
Company at Special Events • Sensitivity to Cross-Cultural Differences •
Offensive Gestures in Other Cultures
Presentation Skills
Preparation Techniques • Income Potential
• Working with Hotels • Room Arrangements • Resources • Mind Mapping •
Formatting Informative Presentations • Attention Getters • Sizzle Ideas
• Non-verbal Skills Checklist • Appearance Guide for Men and Women •
Voice Checklist • Persuasive Presentations • Speaking to Large
Audiences • Tips for Audio/Visuals • Flip Chart Tips • Master Checklist and Customer Courtesies
.
Outclass the Competition
First impressions set the stage for
further success. Savvy executives who practice proper business
etiquette generate positive first impressions, which open doors to
expanded business opportunities.
Outclass the Competition will guide you through all these situations and more:
• How to Distinguish Yourself from the Competition • How to Make an Entrance and Work the Room • Handshaking – The Ultimate Greeting • Introducing Yourself and Others • Eye Signals • How to Improve Your Mingling Proficiency • Effective Business Meal Tactics • Host and Guest Duties • Silverware Savvy • Styles of Eating – American & Continental • The Silent Service Code • Receiving Line • Dining Dos and Don’ts Dine Like A Diplomat Dining skills are vital in the very
competitive business environment. Today’s business environment includes
discussions during meals, evening entertaining, and other social
gatherings. • Business Entertaining • Extending and Accepting Invitations • Receiving Lines • Host and Guest Duties • Toasting • Napkins • Styles of Eating – American, Continental, and Asian • Proper Utensil Handling • World-class Dos and Don’ts • Eating Various Foods • Dining Dos and Don’ts • Tipping How to Succeed in the International Arena Conducting business in the global marketplace can be daunting without specialized international protocol knowledge. The Global Stage demands attentiveness in key areas to ensure success. • Importance of Rank and Status • Forms of Address • Etiquette and Protocol Intelligence • Pre-meeting Action Plan • Negotiating to Win • First Impressions are Lasting • Rank and Status Awareness • Business Card Protocol • Electronic Communications • Business Introductions • Forms of Address • Eye Signals and Eye Contact • World-class Handshakes • Global Communication Styles • Global Conversation Skills • Importance of Body Language • Proper International Dress • Traveling Smart • Project Cultural Awareness • Gift Giving Protocol • Strategic Dos and Don’ts Polish Your Professional Presence First impressions set the stage for future
business opportunities. A positive first impression is critical to
business success and ensures you are taken seriously. • Importance of First Impressions • Visual Impressions • Vocal Impressions • Verbal Impressions • Image Through Dress • Wardrobe Tips for Women • Wardrobe Tips for Men • Briefcases • Importance of a Quality Writing Instrument • Fragrance Management • Smart Dressing for Professional Women • Smart Dressing for Professional Men • How Clothing Colors Impress • Body Language Customer Courtesies Determining the critical loyalty factors
of your customers is key in today’s competitive marketplace. The
quality of your product and fair price are not the only reasons your
customers will come back. The real competitive edge is establishing
world-class service that sets you apart from the rest. • Listening Skills • Power of Positive Thinking • Emotional Intelligence • Eye Contact • Appropriate Attire • Dealing with Difficult Customers • Smiling • Conversation Skills • Facial Expressions • Suggestive Selling • Warm Greetings • Building Loyalty with Customers • Entertaining the Customer • Telephone Etiquette • E-mail Etiquette • Cubicle Etiquette The Class Of October 2006 
